From the beginning
our slogan, "The Flavor of Victory," has been a proud banner, a direct nod to the monumental triumph of the USA and its allies in World War II. It was a reflection of a decisive moment in history, a victory that reshaped the world and secured the freedoms we cherish. At the time, with our nascent branding and product lineup, this slogan resonated with that powerful historical echo.
As we grew
and as our community deepened to include the brave souls currently serving, our respected veterans, and our unwavering first responders, we were confronted with a humbling truth. The landscape of conflict and service has changed dramatically since 1945. The clear, un Halsey-esque victory of that era has not been the reality for those who have worn the uniform or rushed into danger in the decades since. From the cold battlefields of Korea to the jungles of Vietnam, through the deserts of the Middle East and in the ongoing fight against terror, victory has been, and remains, a complex, often elusive concept.
A detailed and heartfelt market analysis
confirmed what we were feeling. Our servicemen and women, our veterans, and our first responders, despite the unimaginable challenges they face and the sacrifices they make, continue to stand as the bulwark protecting the very freedoms hard-won in 1945. They are the embodiment of courage and selflessness in a world that rarely offers the clarity of a definitive victory parade.
This realization brought a profound shift
in our perspective. Our mission isn't to chase a historical echo, but to stand firmly in the present with those who are still in the fight, in whatever form that takes. We recognized that the true "flavor of victory" today lies not in a singular, overwhelming triumph, but in the enduring spirit, the unbreakable bonds, and the unwavering commitment of those who serve and protect us every single day.
This is why,
with a swelling of emotion and a renewed sense of purpose, we are changing our slogan. We are moving from "The Flavor of Victory" to something that speaks more truly to the present, to the shared experiences, and to the unyielding support we pledge to our community:
This new slogan is more than just words;
it is a powerful invocation of a timeless American spirit. It harks back to a pivotal moment in our history, December 7th, 1941. The attack on Pearl Harbor was a devastating blow, but in its wake, a nation united under the simple yet profound declaration: "We Stand Together." That unwavering resolve, that shared commitment to face adversity side-by-side, became a cornerstone of the American military and the American people, including the first responders who were on the ground, tending to the wounded and clearing the devastation.
"We Smoke Together"
pays homage to that enduring spirit of unity. It is a solemn recognition of the last several wars, battles, skirmishes, and the long, arduous war on terror. It acknowledges that the fight for freedom and safety is ongoing, and that those who have borne the brunt of this fight deserve our unwavering solidarity.
When you light a Bomber Jacket Cigar,
you are not just enjoying a premium smoke. You are joining a community that understands sacrifice, honors service, and believes in the power of standing together. You are part of a bond that transcends the individual, connecting you to the brave souls who have put their lives on the line.
In the end,
every single person who has so selflessly put their own lives at risk, or paid the ultimate sacrifice, will be remembered and honored. And as we stand together, bound by a shared respect and gratitude, we will do so with a Bomber Jacket Cigar in hand,
As One Nation...
Under God...
Indivisible...
With Liberty and Justice...
For All